Best Use of Social Media for Takara Belmont!
Takara Belmont is delighted to have won the award for ‘Best Use of Social Media’ at the FMC Dental Industry Awards 2017 for their engaging social media presence which includes the popular #MyBelmontChair campaign.
What a night it was for Takara Belmont on Friday 17th November, when more than 300 of the leading lights of the dental industry gathered at the Royal Garden Hotel in Kensington, London. A total of 20 accolades were up for grabs as a panel of industry leaders judged and rewarded excellence in innovation, customer service and marketing, amongst other fields, within the dental industry.
Competition was high for the ‘Best Use of Social Media’ accolade but the panel praised Takara Belmont’s innovative use of targeted social platforms to build UK brand presence around the popular hashtag #mybelmontchair, successfully creating and encouraging conversations around the role of colour in the modern dental practice and celebrating existing customers and their Belmont chairs and treatment centres.
The campaign was supported by a colourful microsite along with strategic use of social media and engaging online competitions, which recently saw an impressive 500+ votes from the industry choose their overall #MyBelmontChair winner.